Chiquita at Fruit Logistica in Berlin, from February 7-9
For the tenth consecutive year, Chiquita Brands International took part in Fruit Logistica in Berlin. Located in Hall 25/B09, the Chiquita booth stood in Messe Berlin from February 7-9, 2018.
On the booth, visitors had a chance to take a picture with Miss Chiquita, and join the brand on a virtual journey to the tropics. Four stations, quality, logistics, sustainability and Chiquita Brands, invited visitors to experience the pillars of the Chiquita universe and the company’s integrated offer.
On the Fair program, Chiquita stakeholders were invited to give presentations on innovation and category management. Attendees had the opportunity to better understand how a brand with a 100 years-old heritage maintains its relevance to Millennials and effectively communicates with them.
To enhance and illustrate the highly successful and award winning "We are bananas" campaign executed in North America in 2017, Chiquita brought the Bananamania to Messe Berlin. Convention visitors were provided with an unconventional bananas experience. Catch a glimpse of the celebration below.